We’re Hiring Customer Marketing Data Executive

Customer Marketing Data ExecutiveMarketing Data Executive – Paddy PowerMarketing Data Team within the Marketing Services Department at Flutter UKIReports to: Marketing Data ManagerLocation: Dublin, London or LeedsThe RoleWe’re looking for a Marketing Data Executive who can turn customer data into highly relevant, compliant, multi-channel communications. You’ll build accurate data selections, support automated lifecycle journeys, and ensure campaigns are targeted and performance driven.This role makes a measurable impact: you will directly influence how millions of customers experience our brands by helping us deliver the right message, to the right audience, at the right moment. If you thrive in a data-driven, collaborative environment and enjoy improving how things work, you’ll play a key part in enhancing the effectiveness and efficiency of our CRM activity.What you’ll doBuild and validate customer audience selections using SQL and segmentation modelsSupport design & execution of automated and triggered CRM programmes across lifecycle stagesEnsure campaign accuracy, GDPR compliance and safer-gambling regulatory adherenceInterpret commercial objectives and translate them into relevant communication plansBuild campaigns with appropriate measurement logic to enable clear critical metric reportingMonitor performance and find opportunities for optimisation and scalePartner with CRM, BI and Data Science to improve targeting and personalisationUtilise workflow management tooling to scope, prioritise and track campaign deliveryOversee data and tooling integrity, proactively calling out issues for fast resolutionProvide campaign insights that help shape future direction and customer retentionHow you’ll do it:Experience working in CRM campaign delivery, database-driven lifecycle marketing or marketing automation rolesHands-on experience with enterprise CRM campaign management tools (e.g., Adobe Campaign, Salesforce, Braze, Acoustic — Bloomreach a bonus)Working knowledge of SQL (or a similar query language) to build, review and optimise audience selectionsValidated delivery in fast-paced commercial environments with multiple challenging prioritiesPrior experience working within regulated industries with knowledge of GDPR, data protection principles, suppression logic and customer safety rulesAble to work with raw data to analyse campaign performance, draw conclusions and solve problemsHighly organised with exceptional project and time management skillsCollaborative team-player, contributing to enhancements and improvements to tools and ways of workingClear communicator, comfortable engaging stakeholders and seeking context where neededCurious, analytical approach – always looking for smarter, more efficient executionAdvantageous: exposure to AWS, HTML/Jinja/JavaScriptWhat’s in it for you:Bonus schemeUncapped holiday allowanceEnhanced pension schemePrivate healthcareLife assuranceIncome protectionHybrid working€1,000 annual self-development learning fundInvest via the Flutters Sharesave SchemePaid volunteering daysEnhanced parental leaveWellbeing fund (£/€250 a year)About FlutterFlutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.About Flutter UK & IrelandThe UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover…We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role.If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.