Senior Digital Marketing Specialist

Digital Marketing ManagerThe Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.Responsibilities:Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goalsDevelop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunitiesCollaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaignsManage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherenceManage and update website content with relevant and consistent messagingOptimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activitiesWork with web developers to enhance user experience and implement website enhancementsTrack, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness Skills & RequirementsRequirements:Bachelor’s degree in marketing, business or related field3-5 years of experience in a B2B marketing environmentStrong understanding of Digital Marketing, ABM, retargeting and automation best practicesProficient with modern B2B MarTech stack – WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etcSelf-starter with a bias towards action, results, visibility and well-managed projectsWillingness to think outside the box, push the status quo, and think creativelyExcellent written and verbal communication skillsAbility to manage multiple initiatives at the same time in a fast-paced environmentPreferred Qualifications:Public safety, public administration or state and local government technology experienceSaaS or cloud-based technology experienceHands-on experience with Demandbase, 6sense or similar platformRemote experience Qualifications