Part-Time Digital/Social Media Marketing Manager

Category: TechnologyLocation: Riyadh Riyadh Saudi ArabiaJob Description:We are seeking a talented and experienced Digital/Social Media Marketing Manager to lead and manage our online marketing campaigns for a specialized telemedicine service focused on dermatology. This part-time role requires a strong understanding of social media advertising and campaign management on platforms such as Meta (Facebook and Instagram), TikTok, Twitter, and Snapchat. The ideal candidate will have a deep understanding of the technicalities behind setting up, running, and monitoring effective digital campaigns to drive individual purchases of our telemedicine service.Key Responsibilities:

• Campaign Strategy and Execution:

• Develop, implement, and manage digital marketing campaigns across multiple social media platforms to promote our dermatology telemedicine service.

• Design and tailor campaigns to reach specific audience demographics likely to benefit from dermatology services.

• Technical Setup and Optimization:

• Set up ad accounts, targeting, and budgets for each platform, ensuring accurate tracking and optimization settings for maximum impact.

• Create, test, and refine ad creatives, formats, and messages to optimize campaign engagement and conversions.

• Performance Tracking and Analytics:

• Continuously monitor and analyze campaign performance metrics (e.g., CTR, conversion rates, CPC) to ensure campaigns meet ROI and other success benchmarks.

• Generate and present detailed campaign performance reports, offering insights for further optimizations.

• Audience Targeting:

• Leverage advanced targeting capabilities on each platform to ensure ads reach relevant audiences based on location, interests, behaviors, and more.

• Adjust campaigns as needed to target users who are more likely to engage and convert into paying customers.

• Platform Expertise:

• Stay current with best practices, new features, and trends on Meta, Instagram, TikTok, Twitter, and Snapchat.

• Utilize platform tools (e.g., Meta Business Manager, TikTok Ads Manager) for setting up and managing ad accounts effectively.

Qualifications:

• Proven experience in digital/social media marketing, preferably in healthcare, telemedicine, or e-commerce.

• Proficiency in setting up, running, and monitoring campaigns across Facebook, Instagram, TikTok, Twitter, and Snapchat.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Familiarity with retargeting, lookalike audiences, and other targeting techniques to drive customer acquisition.

• Ability to work independently, prioritize tasks, and manage multiple campaigns simultaneously.

• Excellent communication skills, both written and verbal.

Preferred Skills:

• Knowledge of telemedicine or healthcare digital marketing.

• Creative skills for designing and adapting ad visuals and messages.

• Experience with performance marketing tools and customer relationship management (CRM) systems.

Position Type: Part-time (20-25 hours per week)Location: Remote (with flexibility to coordinate with team and stakeholders)
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