Job Description Summary The Brand Field CRM Ops Lead is responsible for driving CRM and Alignment product enablement, enhancement, and operational execution
for a specific brand or therapeutic area. This role plays a pivotal part in ensuring that the brand team’s evolving Field CRM needs are met,
enabling them to deliver a seamless, world-class user experience. Additionally, the Brand Ops Lead will co-manage CRM/JAMS operations in
close collaboration with the Support Team for the brand, ensuring alignment across initiatives and operational excellenceJob DescriptionKey Responsibilities:Manage CRM and Alignment operations for the assigned brandAct as Project Manager for CRM/ZAIDYN product development, enhancements, and data integration for the brandTaking interviews with the business leads for requirement gathering and do UI/UX wireframe review with developersLead testing efforts for CRM enhancements/releases impacting the brandMaintain a release roadmap and asset tracker for the brand, including CLM contentCoordinate with brand teams/SPOCs to gather input for CRM enhancements and data enablement needsLiaise with upstream and downstream teams to align on data/integration requirementsCollaborate with CRM Product, Alignment, Testing Leads, and Support Team for knowledge transfer and operational supportEnsure necessary DQs are created for CRM/JAMS operations and enhancements specific to the brandHandle ad-hoc brand-related CRM requests in coordination with the Support TeamEssential Requirements:
- Overall, 7-8 + years of experience working on Field CRM (i.e. SFDC, Veeva platforms)
- B Tech / B Sc. or any other equivalent graduation. • Preferably Salesforce Admin certified
- Good understanding and experience in Pharma Field Operations and their impact on field effectiveness
- Analytically adept in enabling data-based decision making to brands • Strong communication and interpersonal skills
- High attention to detail with a strong focus on quality
Desired Requirement:
- Prior experience in US Field Operations teams in pharma industry
- Good understanding of broader content management systems
- Demonstrated ability to work independently and manage tasks without supervision
- UI/UX skills preferred
Skills Desired Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model
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