Digital Marketing Manager IV (Paid Search, Social and Performance Marketing)

Our Client, an Internet Content and Information company, is looking for a Digital Marketing Manager IV (Paid Search, Social and Performance Marketing) for their New York, NY location.Responsibilities:

• Design and scale paid media programs to drive quality traffic, leads and scalable growth
• Manage paid search campaigns using AI, automation, and smart bidding, notably app installs.
• Optimize channels and programs for integrated campaigns.
• Activate multi-channel ABM strategies for high-value contacts.
• Manage programmatic display and native campaigns for awareness and education.
• Ensure exceptional digital advertising campaign delivery in ad creative, ad format, platform innovation, QA, and optimization.
• Comprehensive tracking and reporting for digital campaigns to allow advanced optimization.
• Lead digital channel delivery, ensuring agencies and partners have all required deliverables.
• Oversee and own campaign tracking to ensure robust digital campaign measurement.
• Collaborate with analytics, data science, and measurement teams to build digital channel reports.
• Continuously review and optimize digital GTM processes.
• Segmentation testing – Deep dive into audiences and assist with testing to improve performance.
• Innovate at landing page and form level and assist with SEO & CRO to improve organic performance.
• Support SEO strategies for traffic growth and new prospect acquisition.
• Deliver insights to sales, product marketing, and management teams.
• Use data-driven marketing to identify trends and make optimization recommendations.
• Collaborate with cross-functional teams to create growth roadmaps and develop optimization plans.
• Innovate, test, and optimize – Own the testing and learning agenda.

Requirements:

• Paid Media Expertise: Hands-on experience with paid media platforms, including, and Client
• Digital Marketing Campaigns: Designing, executing, and optimizing digital marketing campaigns to drive quality traffic and leads
• Self-Starter Mindset: Proactive and creative approach to problem-solving, with a strong ability to work independently and as part of a team
• XFN Collaboration: Experience working cross-functionally with various teams, including sales, product marketing, and management
• Big Company Experience: Preference for candidates with experience working in large companies or enterprises
• Go-Getter Attitude: Strong motivation and drive to achieve results, with a focus on innovation and continuous improvement
• 7+ years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment.
• Experience managing agencies and budgets with expertise in social/digital marketing.
• Familiarity with Mar/Ad-tech, enrichment, routing, automation, nurture, activation, monetization, and personalization.
• Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce.
• Strong project management and communication skills and experience working with privacy, legal, and engineering teams.
• Comfortable with working across time zones, managing complexity and ambiguity

Why Should You Apply?

• Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.