About the Company :- Fast-growing digital advertising agency based in Gurugram.- Specializes in performance-driven campaigns across fintech, gaming, crypto, and D2C segments.- Combines creativity with strategic thinking to drive measurable business outcomes.- Fosters a culture of ownership, innovation, and data-backed execution.Role Overview :- Full-time, on-site role focused on planning, executing, and optimising performance marketing campaigns for Finance and Crypto clients.- Involves end-to-end campaign management across Meta (Facebook\/Instagram) and Google Ads platforms.- Highly analytical role requiring expertise in campaign tracking, optimisation, and policy compliance specific to the financial\/crypto vertical.- Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance.Mandatory Criteria for Candidates– Need a candidate having experience in the Forex or Crypto Industry only.- Candidates with experience in Finance or Crypto in Agencies will work for this role.- Proven experience managing campaigns on both Meta and Google Ads (Search and Display).- Minimum 3 years of experience working on Finance and Crypto brands.- Experience handling a monthly ad budget of at least – 20 lakhs.- Strong understanding of the domestic market in the Finance and Crypto space.- Candidate must have hands-on experience in developing and executing strategies from Scratch.Key Responsibilities- Plan, execute, and optimise Meta (Facebook\/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Finance\/Crypto clients.- Handle daily campaign optimisation, A\/B testing, audience segmentation, and conversion tracking to maximise ROI.- Work on landing page CRO, creative feedback, and pixel\/postback integrations (via Google Tag Manager, API conversions, etc.).- Create and monitor ad funnels for lead generation (Click – Lead – FTD).- Analyse and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.- Stay updated with ad policy changes in the Financial\/Crypto segment and ensure campaign compliance.- Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies.- Manage monthly budgets in the range of – 20-50 lakh with effective spend allocation and performance tracking.What We’re Looking For- 3+ years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors.- Strong understanding of advertising policies and compliance requirements for financial promotions.- Hands-on expertise in CPC, CPM, CPA, and ROAS optimisation.- In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models.- Analytical and data-driven mindset with proficiency in Google Sheets\/Excel for performance reporting.- Excellent communication and presentation skills.- Certification in Google Ads or Meta Blueprint will be an added advantage.Why Join Us- Opportunity to work with global Forex and Crypto brands.- Be part of a fast-scaling, performance-driven digital agency.- Real ownership of campaigns with exposure to large-scale budgets and global ad ecosystems.- 5-day work week with flexible hours, paid time off, and holidays.- Access to cutting-edge ad tools, learning opportunities, and a fast-track growth culture.- Vibrant, collaborative, and growth-oriented work environment. (ref:updazz.com)<\/p>\n
About the Company :- Fast-growing digital advertising agency based in Gurugram.- Specializes in performance-driven campaigns across fintech, gaming, crypto, and D2C segments.- Combines creativity with strategic thinking to drive measurable business outcomes.- Fosters a culture of ownership, innovation, and data-backed execution.Role Overview :- Full-time, on-site role focused on planning, executing, and optimising performance marketing campaigns<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5698","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-jobs"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pgs0IK-1tU","_links":{"self":[{"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/posts\/5698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/comments?post=5698"}],"version-history":[{"count":0,"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/posts\/5698\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/media?parent=5698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/categories?post=5698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/wp-json\/wp\/v2\/tags?post=5698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}