{"id":5439,"date":"2026-03-19T03:43:05","date_gmt":"2026-03-19T03:43:05","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/were-hiring-digital-marketing-manager-2\/"},"modified":"2026-03-19T03:43:05","modified_gmt":"2026-03-19T03:43:05","slug":"were-hiring-digital-marketing-manager-2","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobsinindia\/were-hiring-digital-marketing-manager-2\/","title":{"rendered":"We\u2019re Hiring Digital Marketing Manager"},"content":{"rendered":"

Cochlear is the global market leader in implant hearing solutions. Cochlear’s mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It\u2019s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear.<\/span>Position Overview \/ Purpose<\/span>The incumbent is responsible for leading the development and execution of best-in-class multi-channel marketing plan to drive category awareness via digital media and generate consumer demand and action in South Asia. The incumbent implements Consumer activities that will drive brand choice and retain Cochlear\u2019s market leadership and increase recipient engagement to build advocacy that will help drive growth initiatives.<\/span>The individual localises regional creative platforms and supports the development of the media strategy for South Asia. This role leads Cochlear India\u2019s social media platforms, website content, Search Engine Marketing (SEM), display advertising, digital engagement, and integration into Salesforce and Marketo, and delivers reporting, optimisation, and effectiveness monitoring. The person collaborates closely with the Sales team, APAC marketing team, Global Marketing teams, Recipients and Hearing Partners, whilst also acting as the campaign strategist for South Asia.<\/span>The incumbent is also responsible for planning and executing integrated marketing campaigns to support demand generation activity within South Asia. The position is responsible for campaign planning, campaign development and execution, target audience identification, copy-editing and performance management. The incumbent will also work across key functional teams to coordinate content requirements, target audience acquisitions, collateral needs, field communications and ultimately driving outbound execution.<\/span>Accountabilities<\/b><\/span>Accountability 1: Manage consumer marketing communication strategy and campaigns<\/span>Develop and deliver effective, integrated marketing strategies and campaigns that support business objectives<\/span>Build comprehensive campaign briefs for agencies to deliver local media plans, Public Relations (PR) initiatives, and localised creative, when required<\/span>Collaborate closely with the Sales teams, Marketing and concierge teams to deliver insight-driven initiatives and collateral to support the field team<\/span>Partner with the Professional Marketing Manager to ensure an integrated and aligned approach to consumer and professional messaging of any Cochlear Implant category and product-related communications<\/span>Partner with APAC Marketing Communications and Global IT teams on website content optimisations, analytics, social media, email, search, and e-commerce<\/span>Drive market research initiatives for ongoing tracking and marketing understanding, when required<\/span>Support the South Asia Marketing team in developing local collateral, when required, adhering to brand guidelines and delivering insight-driven materials<\/span>Be the digital brand custodian, ensuring all branded collateral adheres to brand guidelines, updated and current.<\/span>Manage campaign budgets, as appropriate, and ensure timely delivery of campaigns<\/span>Accountability 2: Execute commercially driven demand generation plans<\/span>Manage performance of media agencies and third-party lead generation agencies to deliver target leads generated, conversion rates and cost per lead<\/span>Collaborate with agency partners to ensure timely execution in line with the media plan and budget<\/span>Develop and implement a calendar of social media posts, within brand guidelines, to support the brand\u2019s social media presence (i.e. 2\/week)<\/span>Monitor social media ensuring appropriate & timely responses to queries<\/span>Partner with APAC and Global Campaign Managers to coordinate social media for marketing campaigns, and generate social media posts from regional content<\/span>Accountability 3: Achievement of SAL target<\/span>Ensure monthly and quarterly SAL (Sales Assessed Leads) targets are met through the lead-gen campaigns<\/span>Track conversion to surgery from the digital SALs, referencing benchmarks in APAC & Global<\/span>Report data to APAC and country management regularly<\/span>Early intervention & course correction to be done when SAL targets are under pressure or additional funding becomes available<\/span>Accountability 4: Planning, reporting and continuous improvement<\/span>Implement the localisation, tracking and optimisation of consumer campaigns. Define and track KPIs for all programs, providing reports and executive summaries, as required<\/span>Partner with the APAC and\/or Global Marketing Analytics Specialist to define analytics and communicate insights on lead generation and conversion<\/span>Partner with the APAC Marketing and concierge teams to develop insight-driven optimisations to the lead generation and conversion process<\/span>Manage the digital and lead gen marketing budget \u2013 propose the expense budget, effectively manage and maintain the approved budget in accordance with agreed Finance processes ensuring appropriate return on investments<\/span>Drive continuous improvement and optimisation with ongoing monitoring of activities. Analyse various data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform decision-making and annual business planning.<\/span>Develop consumer marketing strategy and activity plan as part of the annual business planning cycle<\/span>Accountability 5: Manage the Consumer Engagement Team<\/span>Manage team of 3-5 inhouse concierge team to help triage and nurture digital leads<\/span>Ensure accelerated movement of the digital leads through the sales funnel by regular training<\/span>Ensure use of SFHC and all digital tools for lead qualification & nurturing by team<\/span>Tracking daily performance of concierge to ensure effective and timely handling of digital leads and ensure concierge KPI\u2019s are delivered<\/span>Team Role (People Manager):<\/span>Attract, develop and retain the best team to deliver Cochlear\u2019s current and future business objectives, for example, by:<\/p>\n