1. Marketing Strategy & Execution: a. Develop and execute hyperlocal marketing strategies to drive footfall at BOHECO’s Exclusive Branded Outlets. b. Plan and implement 360- marketing campaigns across digital, offline, and in-store channels to educate, engage, and convert customers. c. Work closely with the Retail Operations & Business Development teams to align marketing efforts with store expansion plans. 2. Brand Awareness & Community Engagement: a. Conduct consumer activations, events, and workshops to build trust and credibility around BOHECO’s offerings. b. Establish partnerships with Key Opinion Leaders (KOLs), wellness influencers, and healthcare professionals to enhance brand advocacy. c. Develop localized PR campaigns and collaborations with neighborhood businesses to increase brand reach. 3. Digital Marketing: a. Leverage Google My Business, hyperlocal ads, and location based targeting to optimize store discovery. b. Work with the digital team to create region-specific content, SEO strategies, and social media campaigns to promote in store experiences. c. Track campaign performance metrics and optimize spending with the media buying team to improve ROI. 4. Retail & In-Store Marketing: a. Design and execute Point-of-Sale (POS) marketing strategies including visual merchandising, signage, and promotional offers. b. Develop loyalty programs and referral campaigns to encourage repeat visits. c. Implement seasonal and thematic marketing initiatives to align with consumer trends. 5. Partnerships & Events: a. Identify and collaborate with corporates, wellness centers, gyms, and community hubs for joint marketing efforts. b. Organize free medical camps, trial sessions, and wellness meet-ups to introduce potential customers to BOHECO’s solutions. c. Explore co-branding opportunities with complementary wellness brands to boost visibility. d. Identify and facilitate\/participate in local wellness fairs, community events, farmers’ markets, and pop-ups to enhance BOHECO’s brand presence. 6. Analytics & Performance Management: a. Monitor and analyze footfall trends, customer engagement data, and marketing performance metrics to refine strategies. b. Work with the Business Intelligence team to track customer behavior and optimize campaigns based on insights. c. Prepare monthly & quarterly marketing reports with key learnings and recommendations. 7. Tech Integrations for Offline Touchpoints & Phygital Experience a. Assist in-store teams with technology integrations at BOHECO’s offline stores, kiosks, and partner locations to create a seamless phygital (physical + digital) customer experience. b. Integrate CRM across the offline channel to ensure a unified customer journey. 8. Marketing Planning & Budgeting: a. Develop annual and quarterly marketing plans aligned with business goals, outlining key campaigns, activations, and promotional initiatives. b. Prepare detailed marketing budgets, ensuring optimal allocation across digital, offline, and in-store marketing channels. Key Requirements Track campaign performance, ROI, and spending efficiency, making data-driven adjustments to maximize impact. – A Marketing Expert – You have a strong understanding of both online and offline marketing tactics for retail expansion. – Consumer-Centric – You can empathize with customers and design marketing strategies that resonate with their needs. – A Strategic Thinker & Executor – You can conceptualize high-impact campaigns and execute them seamlessly. – Data-Driven – You love working with numbers, tracking performance, and making decisions backed by insights. – Agile & Hands-On – You thrive in a fast-paced environment and are comfortable working across multiple locations. Qualifications & Skills – 3-5 years of experience in marketing for retail, clinics, wellness, or FMCG brands. – Proven track record of driving footfall through targeted marketing initiatives. – Strong understanding of customer behavior and retail analytics. – Expertise in Google Ads, social media marketing, PR, and event activations. – Excellent communication, negotiation, and stakeholder management skills. Location – Proficiency in MS Office, CRM tools, and marketing analytics software. Mumbai (Head Office) with travel to store locations across India. (ref:updazz.com)<\/p>\n
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