{"id":86384,"date":"2025-06-19T23:02:12","date_gmt":"2025-06-19T23:02:12","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-specialist-138\/"},"modified":"2025-06-19T23:02:12","modified_gmt":"2025-06-19T23:02:12","slug":"digital-marketing-specialist-138","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-specialist-138\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"

Company \/ Location Information<\/span>A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world\u2019s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.<\/span>At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthy environment are the most important components to healthy living and overall well-being. Aquasana’s sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.<\/span>Primary Function<\/b><\/span>The Digital Marketing Specialist \u2013 Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazon\u2019s advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI.<\/span>Responsibilities<\/b><\/span>\u00b7 Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.<\/span>\u00b7 Conduct keyword research, bid optimization, and audience targeting to improve ad performance.<\/span>\u00b7 Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.<\/span>\u00b7 Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.<\/span>\u00b7 Develop A\/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).<\/span>\u00b7 Stay updated with Amazon Ads best practices, new features, and industry trends.<\/span>\u00b7 Provide regular reporting on campaign performance and insights to stakeholders.<\/span>\u00b7 Manage ad budgets effectively to maximize ROI while controlling costs.<\/span>\u00b7 Identify opportunities for growth and expansion within Amazon\u2019s advertising ecosystem.<\/span>\u00b7 Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.<\/span>\u00b7 Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy.<\/span>\u00b7 Launch new Retail Media Networks in DIY\/Tools and Home Improvement category including Home Depot, Walmart, and Lowes.<\/span>Qualifications<\/b><\/span>\u00b7 3+ years of experience managing Amazon advertising campaigns.<\/span>\u00b7 Strong understanding of Amazon Seller Central and\/or Amazon Vendor Central.<\/span>\u00b7 Experience with PPC management tools like Skai and analytics platforms.<\/span>\u00b7 Proficiency in data analysis and the ability to interpret performance metrics.<\/span>\u00b7 Excellent communication and collaboration skills.<\/span>\u00b7 Ability to multitask and manage multiple campaigns simultaneously.<\/span>\u00b7 Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.<\/span>Preferred Qualifications:<\/b><\/span>Bachelor\u2019s degree in marketing, business, or a related field preferred.<\/span>Education<\/b><\/span>Bachelor’s Degree in Marketing or Business Management<\/span>We Offer<\/b><\/span>Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.<\/span>#LI-AO<\/span>#LI-hybrid<\/span>ADA Statement & EEO Statement<\/span>In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.<\/span>We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.<\/p>\n

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Company \/ Location Information A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world\u2019s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial<\/p>\n","protected":false},"author":1,"featured_media":86385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[169,20,71,16],"tags":[],"class_list":["post-86384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-jobs","category-it-jobs","category-it-jobs-jobs-in-uae","category-jobs-in-usa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.whitehattoolbox.com\/jobs\/wp-content\/uploads\/2025\/06\/86384-digital-marketing-specialist.png?fit=%2C&ssl=1","jetpack-related-posts":[{"id":175914,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-leasing-marketing-consultant-2\/","url_meta":{"origin":86384,"position":0},"title":"We\u2019re Hiring Leasing & Marketing Consultant","author":"Admin","date":"April 23, 2026","format":false,"excerpt":": $50,000 - $60,000 yearly Responsibilities: Marketing & Advertising Strategy Digital Advertising: Create and manage compelling property...: Proven experience in leasing (residential, commercial, or both). 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Primary Function The Digital Marketing Specialist - Amazon Ads.... \u00b7 Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments. \u00b7 Collaborate with marketing...","rel":"","context":"In "Digital Marketing Jobs"","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":137726,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-sales-manager-channel-sales-electrical-products-wholesale-retail\/","url_meta":{"origin":86384,"position":2},"title":"We\u2019re Hiring Sales Manager \u2013 Channel Sales (Electrical Products: Wholesale & Retail)","author":"Admin","date":"February 12, 2026","format":false,"excerpt":"We are hiring for our client, a leading company in the manufacturing and sales of electrical switches & sockets, residential and commercial panel boards, indoor\/outdoor lighting, chandeliers, garden illumination, and other electrical products.","rel":"","context":"In "Jobs In Gulf Countries"","block_context":{"text":"Jobs In Gulf Countries","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":137811,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-sales-manager-channel-sales-electrical-products-wholesale-retail-2\/","url_meta":{"origin":86384,"position":3},"title":"We\u2019re Hiring Sales Manager \u2013 Channel Sales (Electrical Products: Wholesale & Retail)","author":"Admin","date":"February 12, 2026","format":false,"excerpt":"We are hiring for our client, a leading company in the manufacturing and sales of electrical switches & sockets, residential and commercial panel boards, indoor\/outdoor lighting, chandeliers, garden illumination, and other electrical products.","rel":"","context":"In "Jobs In Gulf Countries"","block_context":{"text":"Jobs In Gulf Countries","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":100060,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/residential-plumber\/","url_meta":{"origin":86384,"position":4},"title":"Residential Plumber","author":"Admin","date":"July 31, 2025","format":false,"excerpt":"We specialize in creating comfort through indoor heating, air conditioning and plumbing. 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