{"id":85609,"date":"2025-06-17T23:03:58","date_gmt":"2025-06-17T23:03:58","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-specialist-136\/"},"modified":"2025-06-17T23:03:58","modified_gmt":"2025-06-17T23:03:58","slug":"digital-marketing-specialist-136","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-specialist-136\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"<p><b>Benefits:<\/b><\/p>\n<ul>\n<li>401(k)<\/li>\n<li>Bonus based on performance<\/li>\n<li>Health insurance<\/li>\n<li>Paid time off<\/li>\n<li>Training &#038; development<\/li>\n<\/ul>\n<p><b>About US:<\/b><span class=\"br\"><\/span>Abacus Business Computer (ABCPOS) is a New York City-based point of sale (POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, ABCPOS serves more than 6,000 customers and has 40,000 devices installed. The company&#8217;s customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.<span class=\"br\"><\/span><b>What We Looking For:<\/b><span class=\"br\"><\/span>We seek a results-driven Marketing Manager with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.<span class=\"br\"><\/span>You&#8217;ll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you&#8217;ll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.<span class=\"br\"><\/span><b>Responsibilities include:<\/b><span class=\"br\"><\/span>Private Traffic Channels: Email, SMS, App Push Notifications<\/p>\n<ul>\n<li>Establish sending rules, timing strategies, and audience segmentation<\/li>\n<li>Monthly performance tracking (open rates, click-through rates, conversion rates)<\/li>\n<li>Optimization based on data analysis<\/li>\n<\/ul>\n<p> Online Advertising Management &#038; Analytics<\/p>\n<ul>\n<li>Manage and execute campaigns across Meta, Google Ads, and SEO\/SEM platforms<\/li>\n<li>Generate monthly performance reports for internal evaluation<\/li>\n<li>Continuous optimization based on ROI analysis<\/li>\n<\/ul>\n<p> Marketing Content Production &#038; Localized Operations<\/p>\n<ul>\n<li>Create marketing materials and ensure proper implementation<\/li>\n<li>Develop social media strategies tailored to local markets<\/li>\n<li>Execute localized market operations and community management<\/li>\n<\/ul>\n<p><b>Required Skills<\/b><\/p>\n<ul>\n<li>2+ years of digital marketing experience.<\/li>\n<li>Strong SEO expertise: technical SEO, content optimization, and link building.<\/li>\n<li>Deep paid search (PPC) knowledge: Google Ads &#038; Meta Ads.<\/li>\n<li>Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).<\/li>\n<li>Experience with HubSpot &#038; Salesforce.<\/li>\n<li>Fluent in Mandarin (Chinese) and English.<\/li>\n<li>Exceptional communication skills (written &#038; verbal).<\/li>\n<li>Strong multitasking &#038; time management\u2014ability to handle multiple projects.<\/li>\n<li>Collaborative mindset\u2014aligning digital marketing efforts with business goals.<\/li>\n<\/ul>\n<p><b>Preferred Qualifications<\/b><\/p>\n<ul>\n<li>Hospitality industry digital marketing experience.<\/li>\n<li>Multi-channel expertise:<\/li>\n<li>Mobile marketing<\/li>\n<li>Email marketing<\/li>\n<li>Pay-per-click (PPC) marketing<\/li>\n<li>Social media marketing<\/li>\n<li>Content marketing<\/li>\n<li>Search engine optimization (SEO)<\/li>\n<\/ul>\n<p><center><b><a rel=\"nofollow noopener\" href=\"https:\/\/www.careerjet.com\/jobad\/usf2f031631bb73ea79d40107ebdeda0ca?affid=0852fd5db5a52cbcd75bf945aa534932\" class=\"button purchase\" target=\"_blank\">Apply Now<\/a> <\/b><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benefits: 401(k) Bonus based on performance Health insurance Paid time off Training &amp; development About US: Abacus Business Computer (ABCPOS) is a New York City-based point of sale (POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, ABCPOS serves more than<\/p>\n","protected":false},"author":1,"featured_media":85610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[169,20,71,16],"tags":[],"class_list":["post-85609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-jobs","category-it-jobs","category-it-jobs-jobs-in-uae","category-jobs-in-usa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.whitehattoolbox.com\/jobs\/wp-content\/uploads\/2025\/06\/85609-digital-marketing-specialist.png?fit=%2C&ssl=1","jetpack-related-posts":[{"id":126665,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-digital-marketing-specialist-7\/","url_meta":{"origin":85609,"position":0},"title":"We\u2019re Hiring Digital Marketing Specialist","author":"Admin","date":"December 11, 2025","format":false,"excerpt":"Benefits: 401(k) Bonus based on performance Health insurance Paid time off Training & development About US: Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that\u2026","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":148650,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-digital-marketing-internship-2\/","url_meta":{"origin":85609,"position":1},"title":"We\u2019re Hiring Digital Marketing Internship","author":"Admin","date":"February 27, 2026","format":false,"excerpt":"About the Role We are seeking a motivated, creative Digital Marketing Intern to support our marketing team in planning and executing digital campaigns. This is a 6-month paid internship with a performance-based placement opportunity. Key Skills Required Social Media and Influencer Marketing Marketing Strategy Google Ads SEO & SMO Roles\u2026","rel":"","context":"In &quot;Internships&quot;","block_context":{"text":"Internships","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/internships\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":149899,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-digital-marketing-internship-4\/","url_meta":{"origin":85609,"position":2},"title":"We\u2019re Hiring Digital Marketing Internship","author":"Admin","date":"March 1, 2026","format":false,"excerpt":"About the Role We are seeking a motivated, creative Digital Marketing Intern to support our marketing team in planning and executing digital campaigns. This is a 6-month paid internship with a performance-based placement opportunity. Key Skills Required Social Media and Influencer Marketing Marketing Strategy Google Ads SEO & SMO Roles\u2026","rel":"","context":"In &quot;Internships&quot;","block_context":{"text":"Internships","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/internships\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114889,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/sales-development-representative-digital-marketing\/","url_meta":{"origin":85609,"position":3},"title":"Sales Development Representative (Digital Marketing)","author":"Admin","date":"September 13, 2025","format":false,"excerpt":"Job Title: Sales Development Representative (Digital Marketing) Location: Remote or Hybrid (U.S. based preferred... in outbound sales or sales development Familiarity with digital marketing services (SEO, paid media, websites, content...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124152,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-digital-marketing-specialist-4\/","url_meta":{"origin":85609,"position":4},"title":"We\u2019re Hiring Digital Marketing Specialist","author":"Admin","date":"December 8, 2025","format":false,"excerpt":"Benefits: 401(k) Bonus based on performance Dental insurance Flexible schedule Health insurance Opportunity for advancement Training & development Vision insurance Position Summary The Home Care Digital Marketing Specialist is responsible for developing, executing, and refining digital marketing strategies to increase brand awareness, attract qualified leads, and support the recruitment of\u2026","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114891,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/sales-development-representative-digital-marketing-2\/","url_meta":{"origin":85609,"position":5},"title":"Sales Development Representative (Digital Marketing)","author":"Admin","date":"September 13, 2025","format":false,"excerpt":"Job Title: Sales Development Representative (Digital Marketing) Location: Remote or Hybrid (U.S. based preferred... in outbound sales or sales development Familiarity with digital marketing services (SEO, paid media, websites, content...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg9e9d-mgN","_links":{"self":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts\/85609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/comments?post=85609"}],"version-history":[{"count":0,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts\/85609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/media\/85610"}],"wp:attachment":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/media?parent=85609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/categories?post=85609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/tags?post=85609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}