{"id":19518,"date":"2025-01-11T02:59:08","date_gmt":"2025-01-11T02:59:08","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/specialist-digital-marketing-2\/"},"modified":"2025-01-11T02:59:08","modified_gmt":"2025-01-11T02:59:08","slug":"specialist-digital-marketing-2","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/specialist-digital-marketing-2\/","title":{"rendered":"Specialist Digital Marketing"},"content":{"rendered":"<p>Shape &#038; Create &#8211; And make it happen!<span class=\"br\"><\/span>The Villeroy &#038; Boch Group with its Ideal Standard brand is one of the world&#8217;s leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining &#038; Lifestyle and Bath &#038; Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.<span class=\"br\"><\/span>Want to become part of us? #shapeandcreate<span class=\"br\"><\/span>Digital Marketing and Brand Building Specialist<span class=\"br\"><\/span>Villeroy &#038; Boch is one of the world\u2019s leading brands for ceramics and lifestyle. With our innovative and stylish products from the areas of Bath &#038; Wellness and Dining &#038; Lifestyle, we have been creating feel-good moments and spaces since 1748. This year, Villeroy &#038; Boch celebrates its 275th anniversary of \u201cCreating Homes Together\u201d.<span class=\"br\"><\/span>With 7,500 employees in 125 countries, the company\u2019s US headquarters is located at Monroe Township, New Jersey. Alongside our distribution center, our offices house our Sales Operations, Marketing, Customer Service, Purchasing and E-Commerce teams.<span class=\"br\"><\/span>We are currently seeking our newest innovator to join our dynamic Marketing team who combines analytical skills and has a passion for brand building tactics.<span class=\"br\"><\/span><b>About the job<\/b><\/p>\n<ul>\n<li>Develop, implement, track and optimize our digital marketing campaigns across all digital channels.<\/li>\n<li>Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).<\/li>\n<li>Identifies trends and insights and optimizes spend and performance based on the insights.<\/li>\n<li>Together with Communications and PR team Initiate and lead top Influencer-focused events to drive Brand Building in NA market (up to 3 events annually).<\/li>\n<\/ul>\n<p> Villeroy and Boch\u2019s Digital Marketing and Brand Building Specialist, will support new initiatives that drive sales growth and market share of the North America DTC business. This position plays a leading role in the management of channel marketing and analytics, including email marketing, Paid Social campaigns, Paid Google campaigns, Affiliate, Macy\u2019s Inc and other external Ecomm businesses.<span class=\"br\"><\/span>The Digital Marketing and Brand Building Specialist will partner and collaborate daily with HQ Performance Marketing team and US Ecomm and Communications teams to optimize paid channels and lead Brand Building strategies. The Digital Marketing and Brand Building Specialist\u2019s primary objective will be to increase high quality site traffic direct and paid and meet sales objectives, as defined by the Senior Marketing Manager, NA.<span class=\"br\"><\/span>Tasks And Responsibilities (to include, but not limited to):<span class=\"br\"><\/span>Digital Marketing:<span class=\"br\"><\/span>Owner of Google, Bing, Meta, Macy\u2019s Inc Paid, OTT\/TV, Affiliate, Retargeting channels: alongside Agency partners responsible for growth, budget, planning, strategy, execution, and reporting. Report on all site performance KPIs weekly (SEO, Direct, Email &#038; Paid Channels) and conduct channel contribution analysis (monthly, quarterly, and annually), including site functionality, path to purchase, and customer journey for budgeting, forecasting, and goal planning in collaboration with local and HQ teams. Lead bi-weekly Agency meetings, briefs and asset management to drive strategies and ensure performance alignment. Work closely with Communications Specialist to support main and local Collections launches. Collaborate with HQ media and marketing team to ensure creative sequencing and phasing is aligned. Analyze performance of marketing assets and ensure all launch assets enhance opportunity for conversion and are delivered on time for strongest sales opportunity. Customer Journey Mapping: Design, build, and optimize CRM journeys with personalized messaging, triggers, and automation to deliver a delightful experience that drives engagement and conversion (where applicable) Work on the quarterly and annual strategy to optimize and achieve sustainable growth across every channel of communication.<span class=\"br\"><\/span>Brand Building:<span class=\"br\"><\/span>This role will be instrumental in helping Marketing team with amplifying brand awareness, driving consumer engagement, and building a strong brand reputation within the tableware and lifestyle space. <\/p>\n<ul>\n<li>Strategy &#038; Planning: Alongside Marketing team help to develop and implement a comprehensive community and influencer engagement aligned with overall brand objectives, marketing calendar, and key product launches.<\/li>\n<li>Event Management: Oversee relationships with external PR and influencer agents to execute Brand Building events, providing clear direction, managing budgets, and ensuring seamless event execution and post-event digital campaigns.<\/li>\n<li>Influencer Partnerships for events: Identify, engage, and manage relationships around and post events with a diverse range of influencers across various platforms (Instagram, TikTok, YouTube, etc.) who embody the Villeroy &#038; Boch brand ethos and resonate with target audiences.<\/li>\n<\/ul>\n<p><b>Skills And Competencies<\/b><span class=\"br\"><\/span>2-4 years of experience in GA4, SEO, Salesforce, Google\/Bing Paid, Meta Ads Manager 1-2 years of event marketing and\/or working with influencers\/creators Solid knowledge of GA4 Basic knowledge of Affiliate marketing and\/or SMS marketing Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Ability to analyze and synthesize large sets of data to draw out concrete insights and communicate these to broader audience. Strong proficiency in Microsoft Office Suite; Excel and PowerPoint required. Ability to travel domestically periodically (10%)<span class=\"br\"><\/span>What you\u2019ll get: <\/p>\n<ul>\n<li>Exposure to International business and dynamic Iconic Brand<\/li>\n<li>Competitive Benefit Package (Medical, Dental, Vision, 401K)<\/li>\n<li>Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)<\/li>\n<li>Office Dog Day on Wednesdays<\/li>\n<li>Flexible Time Off (Paid Vacation and National Holidays, Summer Fridays &#038; More!)<\/li>\n<li>Access to Company Perks (Special Employee\u2019s only sales)<\/li>\n<li>Learning &#038; Development Opportunities (Access to E-learnings)<\/li>\n<li>Paid Maternity \/ Paternity Leave \/ Long Term Disability<\/li>\n<\/ul>\n<p> Think outside the box with us! #shapeandcreate<\/p>\n<p><center><b><a rel=\"nofollow noopener\" href=\"https:\/\/www.careerjet.com\/jobad\/us770301c7370600655494e675a43044a2?affid=0852fd5db5a52cbcd75bf945aa534932\" class=\"button purchase\" target=\"_blank\">Apply Now<\/a> <\/b><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shape &amp; Create &#8211; And make it happen! The Villeroy &amp; Boch Group with its Ideal Standard brand is one of the world&#8217;s leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining &amp; Lifestyle and Bath &amp; Wellness segments, we have been creating moments and rooms to<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[169],"tags":[],"class_list":["post-19518","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-jobs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":109701,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/aiml-automation-testing\/","url_meta":{"origin":19518,"position":0},"title":"AIML Automation Testing","author":"Admin","date":"August 30, 2025","format":false,"excerpt":"We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. 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Engineer audio systems and integrated technology platforms that augment the driving experience Combine ingenuity, in-depth research, and a spirit of collaboration\u2026","rel":"","context":"In &quot;Android Developer Jobs&quot;","block_context":{"text":"Android Developer Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/software-development\/mobile-app-developer\/android-developer-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130070,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-pharma-product-manager-bangalore\/","url_meta":{"origin":19518,"position":4},"title":"We\u2019re Hiring Pharma Product Manager &#8211; Bangalore","author":"Admin","date":"January 15, 2026","format":false,"excerpt":"JD Product Manager - Pharma Purpose of The Role: We are looking to appoint an innovative Product Manager for Pharma Business who will work closely with THERAPY MANAGER to develop and execute an appropriate marketing strategy and nurture and grow the assigned brands. Portfolio size - ~50 crores on MAT\u2026","rel":"","context":"In &quot;Jobs in India&quot;","block_context":{"text":"Jobs in India","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132180,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-pharma-product-manager-bangalore-6\/","url_meta":{"origin":19518,"position":5},"title":"We\u2019re Hiring Pharma Product Manager &#8211; Bangalore","author":"Admin","date":"January 23, 2026","format":false,"excerpt":"JD Product Manager - Pharma Purpose of The Role: We are looking to appoint an innovative Product Manager for Pharma Business who will work closely with THERAPY MANAGER to develop and execute an appropriate marketing strategy and nurture and grow the assigned brands. 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