{"id":16079,"date":"2024-12-31T02:59:27","date_gmt":"2024-12-31T02:59:27","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-director-5\/"},"modified":"2024-12-31T02:59:27","modified_gmt":"2024-12-31T02:59:27","slug":"digital-marketing-director-5","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-director-5\/","title":{"rendered":"Digital Marketing Director"},"content":{"rendered":"<p>At , we\u2019re not just creating products\u2014we\u2019re building a movement. With trailblazing brands like and , we are redefining what it means to innovate and connect in the hemp-derived cannabinoid space. As we continue to grow, we\u2019re seeking a visionary leader who can amplify our digital marketing efforts and guide our team toward unprecedented success. This is your chance to not only redefine our marketing strategies but also drive the growth and evolution of The Pack Labs as an industry leader.<span class=\"br\"><\/span><b>About the Role<\/b><span class=\"br\"><\/span>The Digital Marketing Director will play a pivotal role in driving The Pack Labs\u2019 growth and scaling our online presence. This is a leadership position with a hands-on approach, where you\u2019ll oversee all aspects of digital marketing, including paid media, email marketing, SEO, and customer retention. The ideal candidate will have proven experience in Meta Ads, particularly in the restricted product space, and will thrive in a strategic yet executional role. You\u2019ll work closely with the CEO, and lead the marketing team to craft and execute a comprehensive marketing strategy that drives measurable growth.<span class=\"br\"><\/span><b>Key Responsibilities<\/b><\/p>\n<ul>\n<li>Develop and execute a comprehensive marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO.<\/li>\n<li>Build, mentor, lead, and inspire a high-performing marketing team, encouraging collaboration, accountability, and innovation.<\/li>\n<li>Oversee advertising campaigns on platforms like Meta and Google, ensuring they are scalable, profitable, and compliant with platform requirements.<\/li>\n<li>Analyze campaign data and website performance to optimize ROI, conversion rates, and the overall user experience.<\/li>\n<li>Design and implement email flows, segmentation strategies, and retention campaigns to drive customer loyalty and repeat purchases.<\/li>\n<li>Enhance organic visibility by developing and executing SEO initiatives, optimizing content, and improving site performance.<\/li>\n<li>Strengthen brand awareness and credibility through press outreach, media relations, and strategic partnerships.<\/li>\n<\/ul>\n<p><b>What You Bring<\/b><\/p>\n<ul>\n<li>At least five years of experience in digital marketing leadership with a proven record of scaling CPG brands through paid and organic strategies.<\/li>\n<li>A minimum of three years of experience building and managing high-performing teams.<\/li>\n<li>Expert knowledge of paid media platforms such as Meta Ads and Google, alongside expertise in email marketing, SEO, and Meta Restricted Product Categories.<\/li>\n<li>Strong analytical skills with the ability to take a data-driven approach to optimize marketing performance.<\/li>\n<li>Exceptional leadership, communication, and project management skills.<\/li>\n<li>A hands-on attitude, with a willingness to execute strategies while also leading the team.<\/li>\n<li>Familiarity with marketing in the hemp-derived cannabinoid or similar industries is a strong plus.<\/li>\n<\/ul>\n<p> Location and Compensation &#8211;<br \/>\n       This position is fully remote with in the United States, with occasional travel to Los Angeles, CA as needed.<br \/>\n       Compensation: $120,000 &#8211; $145,000 plus full benefits and more!<span class=\"br\"><\/span><b>Why Join Us?<\/b><\/p>\n<ul>\n<li>Impact: Be part of a dynamic company on the cutting edge of its industry.<\/li>\n<li>Leadership Opportunity: Shape the future of our marketing strategy and drive meaningful growth.<\/li>\n<li>Flexibility: Remote work with occasional travel to Los Angeles, CA as needed.<\/li>\n<li>Benefits: Unlimited PTO, 401(k), and comprehensive health benefits.<\/li>\n<li>Culture: Join a collaborative, forward-thinking team that values creativity, innovation, and excellence.<\/li>\n<\/ul>\n<p> Powered by JazzHR<\/p>\n<p><center><b><a rel=\"nofollow noopener\" href=\"https:\/\/www.careerjet.com\/jobad\/us1e7d1a3741fc3f734d5e43f382f1c694?affid=0852fd5db5a52cbcd75bf945aa534932\" class=\"button purchase\" target=\"_blank\">Apply Now<\/a> <\/b><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At , we\u2019re not just creating products\u2014we\u2019re building a movement. With trailblazing brands like and , we are redefining what it means to innovate and connect in the hemp-derived cannabinoid space. As we continue to grow, we\u2019re seeking a visionary leader who can amplify our digital marketing efforts and guide our team toward unprecedented success.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[169],"tags":[],"class_list":["post-16079","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-jobs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":181795,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-remote-marketing-specialist-for-ai-model-training-2\/","url_meta":{"origin":16079,"position":0},"title":"We\u2019re Hiring Remote Marketing Specialist for AI Model Training","author":"Admin","date":"May 31, 2026","format":false,"excerpt":"Professional experience in digital marketing, campaign management, market research, analytics, content strategy, and branding...Join a dynamic network of marketing specialists where you can connect with leading AI labs and companies seeking...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":181797,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-remote-marketing-specialist-for-ai-model-training-3\/","url_meta":{"origin":16079,"position":1},"title":"We\u2019re Hiring Remote Marketing Specialist for AI Model Training","author":"Admin","date":"May 31, 2026","format":false,"excerpt":"Professional experience in digital marketing, campaign management, market research, analytics, content strategy, and branding...Join a dynamic network of marketing specialists where you can connect with leading AI labs and companies seeking...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":181793,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-remote-marketing-specialist-for-ai-model-training\/","url_meta":{"origin":16079,"position":2},"title":"We\u2019re Hiring Remote Marketing Specialist for AI Model Training","author":"Admin","date":"May 31, 2026","format":false,"excerpt":"Professional experience in digital marketing, campaign management, market research, analytics, content strategy, and branding...Join a dynamic network of marketing specialists where you can connect with leading AI labs and companies seeking...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":113799,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/digital-marketing-director-12\/","url_meta":{"origin":16079,"position":3},"title":"Digital Marketing Director","author":"Admin","date":"September 10, 2025","format":false,"excerpt":"pipeline and revenue impact? We\u2019re seeking a Digital Marketing Director (Individual Contributor) to own and execute... As our Digital Marketing Director, you\u2019ll be accountable for owning and optimizing global paid media programs across multiple...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":149311,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-director-of-digital-marketing-6\/","url_meta":{"origin":16079,"position":4},"title":"We\u2019re Hiring Director of Digital Marketing","author":"Admin","date":"February 28, 2026","format":false,"excerpt":"The Short Version Seafoam is an established marketing agency that made a deliberate choice to move away... qualified demand. The metric that matters is pipeline, not pageviews. What We're Looking For Six or more years in digital...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":148700,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-director-of-digital-marketing-5\/","url_meta":{"origin":16079,"position":5},"title":"We\u2019re Hiring Director of Digital Marketing","author":"Admin","date":"February 27, 2026","format":false,"excerpt":"The Short Version Seafoam is an established marketing agency that made a deliberate choice to move away... qualified demand. The metric that matters is pipeline, not pageviews. What We're Looking For Six or more years in digital...","rel":"","context":"In &quot;Digital Marketing Jobs&quot;","block_context":{"text":"Digital Marketing Jobs","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-india\/it-jobs\/digital-marketing-jobs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg9e9d-4bl","_links":{"self":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts\/16079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/comments?post=16079"}],"version-history":[{"count":0,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts\/16079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/media?parent=16079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/categories?post=16079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/tags?post=16079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}