{"id":15865,"date":"2024-12-30T02:59:39","date_gmt":"2024-12-30T02:59:39","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/senior-manager-digital-marketing-5\/"},"modified":"2024-12-30T02:59:39","modified_gmt":"2024-12-30T02:59:39","slug":"senior-manager-digital-marketing-5","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/senior-manager-digital-marketing-5\/","title":{"rendered":"Senior Manager, Digital Marketing"},"content":{"rendered":"

Trax is seeking an experienced Senior Manager to support our global digital marketing strategy!<\/span>This role will manage paid advertisements, across all channels, as well as handle website maintenance and optimization, search engine optimization, email workflows, content strategy, and overall top-of-the funnel lead generation. The main goal in each of these channels is to generate leads across all of Trax\u2019s solutions and regions. The role will work closely with product marketing, corporate marketing, event marketing, and creative and design teams, as well as external advertising agency, content writers, web developers, and SEO agency. The role requires a proven leader with experience in driving engagement and acquisition. The ideal candidate has a creative mind, can-do attitude, passionate about CPG brands, and a successful track record of digital marketing.<\/span>This is a unique opportunity to play a key role in a fast-growing, global business. You should be detail-oriented and organized, capable of handling multiple projects at once with a lot of context switching, and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of the retail technology landscape is an advantage in this role.<\/span>This is a remote role, in the US.<\/span>About Trax<\/span>Trax\u2019s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax\u2019s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best \u2013 delighting shoppers. Many of the world\u2019s top CPG companies and retailers use Trax\u2019s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. To learn more, visit .<\/span>Responsibilities<\/b><\/p>\n