{"id":14934,"date":"2024-12-26T01:59:32","date_gmt":"2024-12-26T01:59:32","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/sr-digital-marketing-specialist-3\/"},"modified":"2024-12-26T01:59:32","modified_gmt":"2024-12-26T01:59:32","slug":"sr-digital-marketing-specialist-3","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/sr-digital-marketing-specialist-3\/","title":{"rendered":"Sr Digital Marketing Specialist"},"content":{"rendered":"<p>The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways \u2014 from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.<span class=\"br\"><\/span>The Role AspenTech is seeking a creative and strategic senior digital content specialist to join our marketing team. In this role, you\u2019ll be responsible for creating and managing digital content across various platforms, including our online newsroom, blog, social media, video\/YouTube and other customer-facing channels. You\u2019ll work closely with our marketing, creative, video production, social media and web teams, as well as our technology experts, to ensure content is accurate, aligns with our brand guidelines, is compelling to our audiences and drives engagement.<span class=\"br\"><\/span><b>Your Impact<\/b><\/p>\n<ul>\n<li>Develop, script, produce and manage digital content, including but not limited to videos, podcasts, feature articles, blogs and social media.<\/li>\n<li>Collaborate with internal and external stakeholders on all phases of development.<\/li>\n<li>Leverage AI tools to enhance content creation, streamline production, and scale content for multiple channels.<\/li>\n<li>Establish and manage content calendars, production schedules, and workflows to ensure timely and consistent content delivery.<\/li>\n<li>Use content management system (CMS) to ensure content is published, up-to-date and accessible.<\/li>\n<li>Analyze content performance using engagement analytics to refine strategies and optimize for maximum impact.<\/li>\n<li>Stay current with industry trends, digital content best practices, and innovations in AI-driven content creation.<\/li>\n<\/ul>\n<p><b>What You&#8217;ll Need<\/b><\/p>\n<ul>\n<li>5+ years of experience in content creation, digital content production, or a similar role within a B2B technology environment.<\/li>\n<li>Demonstrated experience in ideating and creating multi-form marketing content, including videos and podcasts as well as various written asset types.<\/li>\n<li>Experience using Generative AI tools to create and enhance digital content.<\/li>\n<li>Familiarity with content management systems, social media platforms and analytics tools.<\/li>\n<li>Ability to work cross-functionally and manage multiple projects in a fast-paced environment.<\/li>\n<li>Excellent communication skills, both written and verbal, with a creative mindset and attention to detail.<\/li>\n<li>Bachelor\u2019s degree in marketing, communications, or a related field.<\/li>\n<\/ul>\n<p> #LI-DW1<\/p>\n<p><center><b><a rel=\"nofollow noopener\" href=\"https:\/\/www.careerjet.com\/jobad\/us0fca048f11c6a4182d969a685a012f36?affid=0852fd5db5a52cbcd75bf945aa534932\" class=\"button purchase\" target=\"_blank\">Apply Now<\/a> <\/b><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways \u2014<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[169],"tags":[],"class_list":["post-14934","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-jobs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":162674,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-digital-marketing-specialist-google-meta-ads\/","url_meta":{"origin":14934,"position":0},"title":"We\u2019re Hiring Digital Marketing Specialist (Google + Meta Ads)","author":"Admin","date":"March 21, 2026","format":false,"excerpt":"JOB OVERVIEW About This Role We're hiring a Digital Marketing Specialist to take ownership of Google and Meta Ads campaigns across a portfolio of client accounts. 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You will experience these qualities of passion, pride and\u2026","rel":"","context":"In &quot;Jobs In Singapore&quot;","block_context":{"text":"Jobs In Singapore","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-singapore\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130230,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-marketing-specialist-6\/","url_meta":{"origin":14934,"position":2},"title":"We\u2019re Hiring Marketing Specialist","author":"Admin","date":"January 15, 2026","format":false,"excerpt":"Position: Marketing Specialist\u2014North America Job Description The marketing specialist supports the execution of marketing programs across the North America region. This role will work closely with marketing leadership to assist with social media, digital marketing, and website-related efforts. 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