{"id":1347,"date":"2024-11-07T06:58:59","date_gmt":"2024-11-07T06:58:59","guid":{"rendered":"https:\/\/www.whitehattoolbox.com\/jobs\/2024\/11\/07\/manager-marketing\/"},"modified":"2024-11-07T06:58:59","modified_gmt":"2024-11-07T06:58:59","slug":"manager-marketing","status":"publish","type":"post","link":"https:\/\/www.whitehattoolbox.com\/jobs\/manager-marketing\/","title":{"rendered":"Manager – Marketing"},"content":{"rendered":"

Job Description:<\/b><\/span>POSITION OBJECTIVE<\/b><\/span>The position is responsible to assist Logistic Manager in all Phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse.
Key Responsibilities<\/b>
\n Brand Management
\n – Integrated communication strategy for enhancing brand equity and brand preference.
\n – Efficient media management and planning for optimum utilization of resources.
\n – Manage and coordinate all marketing, advertising and promotional staff and activities
\n – Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
\n – Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
\n – Develop brand’s\/s positioning strategy in line with the Brand objectives.
\n – Ensure that the entire brand building strategies\/exercise is implemented in all the stores and in all the territories.
\n – Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
\n – Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
\n – Put strategies and action plans to build and fix database, and be the custodian for implementation.
\n Promotions & Events:
\n – Recommend Brand\/store promotions in consultation with brand custodians.
\n – Ensure that all communication material required for the promotions is developed \/ designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
\n – Recommend events specific to brand \/ product category \/ season.
\n – Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI. In-store \/ Out Door Media Planning
\n – Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards\/ hoardings).
\n – Ensure time frame and seasonality peaks are met.
\n – Get preferential rates based on group’s economy of scale and tactical negotiations.
\n – Ensure that the outdoor media communication is replaced regularly with images and captions.
\n – Co-coordinate with the territories and the brand principles as necessary on the media advertising.
\n – Ensure consistency in the brand image.
\n – Provide innovative solutions and proposals for new POS materials for stores\/Brand.
\n Budgeting & Planning:
\n – Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories \/ brands with the break up in terms of season, campaign, media etc.
\n – Prepare annual marketing calendar and Product specification catalogs.
\n – Review the budgets and make recommendations to the management as deemed necessary.
\n – Report on the utilization of the Budgets periodically.
\n – Ensure budget is effectively and efficiently utilized.
\n Media Groups Management:
\n – Plan and coordinate with Corporate Marketing on media buying.
\n – Track advertising maintained with the Media Groups \/ Agencies.
\n – Review the effectiveness of advertisement promos and take corrective actions.
\n – Set agency deliverables with respect to the brand’s communication strategy.
\n – Responsible for all approvals on the brand and marketing in coordination with brand and management.
\n – Ensure utilize internal manpower to achieve quality output.
\n Market Research:
\n – Conduct periodic market research to study the customer profile \/ preferences and buying patterns, in coordination with Corporate Marketing.
\n – Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
\n – Set goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies.
Others:<\/b>
\n – Negotiate with vendors \/ media groups and printers.
\n – Create opportunities for Cross Promotion (i.e. Banks, Airline, other retail brands) and co-branding.
\n – Plan with editors for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR.
\n – Manage the loyalty program\/privilege clubs of the brands and recommend strategies to ensure increase in the perception level of the program.
\n – Recommend strategies to Club Apparel team to increase membership in the Loyalty Program and provide support in sending mailers\/brochures to privilege club members.
\n – Represent the Brands at media and marketing events i.e to understand the essence and the fashion part of each of the brand to enable representing those brands as an ambassador in marketing related needs.
\n – Conduct territory and market visits to assess implementation of marketing \/ branding guidelines and source competitive intelligence.
\n – Keep abreast of best practices in marketing, global retail brands, competitive \/ strategic marketing initiatives and trends.
\n – Be close to stores and territories to know the customers and the market trend.
\n – Be abreast to the competition in the same sectors to enable market share knowledge.
\n – Coordinate with mall management to ensure capitalize on their activities, and utilize opportunities.
\n – Be abreast with seasonal launches and product heroes, and brand thematic displays.
Apply Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Job Description: POSITION OBJECTIVE The position is responsible to assist Logistic Manager in all Phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse. Key Responsibilities Brand Management – Integrated communication strategy for enhancing brand equity and brand preference. –<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[16],"tags":[],"class_list":["post-1347","post","type-post","status-publish","format-standard","hentry","category-jobs-in-usa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":111101,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/brand-manager-kuwait\/","url_meta":{"origin":1347,"position":0},"title":"Brand Manager-Kuwait","author":"Admin","date":"September 3, 2025","format":false,"excerpt":"Our client, a leading FMCG company based in Kuwait, is seeking a dynamic Brand Manager to lead the development and implementation of marketing plans and brand-building initiatives that foster consumer loyalty. The ideal candidate will bring strong experience in brand management within the FMCG sector, along with a strategic mindset\u2026","rel":"","context":"In "Jobs In Gulf Countries"","block_context":{"text":"Jobs In Gulf Countries","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111449,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/brand-manager-kuwait-2\/","url_meta":{"origin":1347,"position":1},"title":"Brand Manager-Kuwait","author":"Admin","date":"September 4, 2025","format":false,"excerpt":"Our client, a leading FMCG company based in Kuwait, is seeking a dynamic Brand Manager to lead the development and implementation of marketing plans and brand-building initiatives that foster consumer loyalty. The ideal candidate will bring strong experience in brand management within the FMCG sector, along with a strategic mindset\u2026","rel":"","context":"In "Jobs In Gulf Countries"","block_context":{"text":"Jobs In Gulf Countries","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130114,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-marketing-manager-2\/","url_meta":{"origin":1347,"position":2},"title":"We\u2019re Hiring Marketing Manager","author":"Admin","date":"January 15, 2026","format":false,"excerpt":"About the job Marketing Manager Job Title - Marketing Manager About the Role We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth across food and beverage or restaurant operations. This role focuses on developing impactful\u2026","rel":"","context":"In "Jobs In Gulf Countries"","block_context":{"text":"Jobs In Gulf Countries","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":106809,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/brand-manager-12\/","url_meta":{"origin":1347,"position":3},"title":"Brand Manager","author":"Admin","date":"August 20, 2025","format":false,"excerpt":"Job Description: Job Summary: The Brand Manager is responsible for developing and executing brand strategies that strengthen brand equity, drive market share growth, and support business objectives across Kuwait and international markets. This role involves analyzing consumer insights, monitoring market trends, and ensuring alignment of brand activities with corporate marketing\u2026","rel":"","context":"In "Jobs In Gulf Countries"","block_context":{"text":"Jobs In Gulf Countries","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":168427,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/were-hiring-social-media-community-manager\/","url_meta":{"origin":1347,"position":4},"title":"We\u2019re Hiring Social Media & Community Manager","author":"Admin","date":"March 28, 2026","format":false,"excerpt":"Build Engagement. Grow Communities. Strengthen Brand Trust. About BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform\u2026","rel":"","context":"In "Jobs In Malaysia"","block_context":{"text":"Jobs In Malaysia","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-malaysia\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":109104,"url":"https:\/\/www.whitehattoolbox.com\/jobs\/brand-manager-13\/","url_meta":{"origin":1347,"position":5},"title":"Brand Manager","author":"Admin","date":"August 28, 2025","format":false,"excerpt":"The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations- including new product\/variant launches, advertising; creative development, media planning and buying for brand\/product activities, content, and events. The primary role of the Brand Specialist is\u2026","rel":"","context":"In "Jobs In Egypt"","block_context":{"text":"Jobs In Egypt","link":"https:\/\/www.whitehattoolbox.com\/jobs\/category\/jobs-in-gulf-countries\/jobs-in-egypt\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg9e9d-lJ","_links":{"self":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":0,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehattoolbox.com\/jobs\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}